Graphic design

The visual identity was built to sit comfortably alongside high-end lifestyle brands. A deep, near-black burgundy anchors the palette, paired with warm off-whites and muted rose golds that echo the product itself — rich, tactile, and long-lasting. Color was used with restraint: vivid product photography does the heavy lifting, while the surrounding UI stays dark and editorial to frame it like a showcase rather than a catalogue.

Typography follows a clear two-level hierarchy — a refined serif for display moments and headlines, a clean sans-serif for product detail and navigation. The combination signals both luxury and approachability, avoiding the coldness that purely serif luxury brands can carry.

Graphic elements across the site — banners, collection headers, promotional visuals, and packaging photography — were treated consistently: full-bleed imagery, minimal overlaid text, and a compositional language that lets the roses speak. Custom promotional graphics for product launches like The Love Box maintained this identity across digital touchpoints including social media assets aligned with the brand’s 271K Instagram following.

Design approach

The UX was designed around a single core tension: preserved roses are unfamiliar to most buyers, yet the product is entirely visual and emotional. The solution was to weave education into the purchase path — not through separate FAQ pages, but through scannable callouts, inline content blocks, and micro-copy positioned exactly where buyer hesitation peaks: on the product page, before the add-to-cart.

Navigation and collection architecture were structured to reflect how customers actually shop — by occasion, by format (box type, size), and by color — keeping the browsing experience intuitive across a broad and growing product range.

Technical build

Built on WordPress with WooCommerce, using custom PHP templating to achieve full layout control beyond standard theme constraints while keeping the CMS manageable for the client. The WooCommerce configuration handles product variations across box types, sizes, and colors, alongside order tracking and international shipping logic covering 50+ countries.

A dedicated B2B inquiry flow was developed for wholesale and hospitality clients. Google Analytics was integrated for full campaign attribution — critical given the volume of social-to-site traffic — and a GDPR-compliant EU cookie consent system was implemented in line with Cyprus registration requirements.