Graphic design
Unibrau is a specialist craft beer importer and distributor operating at the quality end of the Greek market — bringing in IPAs, Porters, Stouts, Belgian Strong Ales, Scotch Ales, Weizen Bocks, and dozens of other styles from breweries across Germany, Belgium, the Czech Republic, the Netherlands, Denmark, Estonia, the UK, the US, and selected Greek microbreweries. The visual identity needed to carry authority in both the on-trade (bars, restaurants) and off-trade (retail, e-commerce) channels without feeling either too corporate or too casual.
A deep near-black background anchors the palette — the natural choice for a brand selling dark ales, stouts, and porter alongside golden lagers, where the products themselves are the visual stars. Warm amber and copper accents echo the colour range of the beers themselves, from pale gold IPAs to the deep mahogany of a Doppelbock Dunkel. The site greets visitors with an age verification gate — a required design element handled cleanly as a full-screen overlay with minimal friction, setting a tone of considered seriousness before the content loads.
Brand photography focuses on the bottles and cans themselves — given the breadth of the portfolio (Sierra Nevada, Fuller’s, Solo, Motorhead Road Crew, Seven Island, Nema, Thess, Kasta, Notos, Art in Beer, and more), consistent product-first photography was the right approach over lifestyle imagery. Each beer style and brewery gets its own page, allowing the editorial side of the site — pairing suggestions, style notes, serving temperatures — to function as a craft beer education resource alongside a product catalogue.
Design approach
The site serves two distinct audiences who approach it very differently: on-trade buyers (bar owners, restaurant managers, event organisers) who are evaluating portfolio breadth and logistics capability, and end consumers discovering craft beer styles and buying direct. The design navigates this dual audience by keeping the product catalogue and brand story accessible from the same entry point, while the About section addresses B2B partners directly — covering warehousing standards, temperature-controlled logistics, and the company’s geographic distribution network across Greece.
The beer catalogue is the heart of the site and was structured to communicate the extraordinary range of styles available — not just by brand but by style category: IPA, Golden Ale, Porter, Pils, Red Ale, Bitter Ale, Lager, English Strong Ale, Stout, Cream Stout, Honey Ale, Scotch Ale, Weisse, Hefeweisse, Kellerweizen, Doppelbock, Weizen Bock, Eisbock, Belgian Strong Ale, Fruit Beer, Abbey Tripel, Abbey Dubbel, Non-Alcoholic, and Ciders. This style-based navigation helps a consumer looking to explore a specific beer type navigate beyond brand names they might not yet recognise.
The Solo Porter product page exemplifies the editorial approach applied throughout: tasting notes (“intense notes of chocolate and coffee”), serving suggestions (“combine with vanilla ice cream, dark chocolate or grilled meat”), and myth-busting copy (“do you think black beer is heavy with high alcohol?”) that educates while it sells — building the consumer’s craft beer knowledge and Unibrau’s credibility simultaneously.
Technical build
The site was built on WordPress with WooCommerce, using a custom theme tuned to the brand’s dark aesthetic and product-forward layout requirements. The age verification gate is implemented as a mandatory entry check — a legal requirement for alcohol e-commerce in Greece and across the EU — built as a clean full-screen overlay rather than a disruptive popup, keeping the premium feel intact from the very first interaction.
A separate B2B portal (portal.unibrau.gr) operates as a dedicated subdomain for trade customers — separating the on-trade account management and ordering workflow from the consumer-facing shop, a practical architecture choice that allows different pricing, product availability, and UX patterns for each audience without mixing them on the same interface. The bilingual site (EN/GR) serves both the Greek on-trade market and the international brewery and trade partner audience that needs to evaluate Unibrau as a distribution partner. GDPR-compliant cookie and privacy handling is implemented in line with EU alcohol retail regulations.