Graphic design
The visual identity was built around confidence and speed — the two things a customer with a cracked screen or a dead MacBook needs to feel immediately. A deep near-black background anchors the palette, lifted by a sharp electric blue that functions as the brand’s primary action colour across CTAs, highlights, and interactive elements. The contrast is deliberate: it reads as technical expertise without the coldness of a purely clinical aesthetic.
The SVG logo was designed for versatility — a regular dark variant for light contexts and a negative white version for use over dark heroes and the footer, ensuring consistent brand presence across every surface. Typography is a clean, tight sans-serif throughout, reinforcing speed and precision. Headlines are punchy and direct; body copy stays tight and scannable, suited to a customer who wants answers fast.
Device category icons — iPhone, MacBook, PlayStation, and more — were treated as consistent graphic elements across the navigation, service pages, and pricing sections. Each device category received a dedicated visual system: branded page headers, pricing tables with quality tier breakdowns, and iconography that lets customers self-identify their repair path without reading dense copy.
Design approach
The UX challenge was converting a high-anxiety customer journey — a broken device, often urgent — into a frictionless path to booking or calling. The site’s information architecture was structured around device type first, then repair type, mirroring how customers actually think: “I have an iPhone, the screen is cracked.” Navigation dropdowns follow this logic precisely, allowing a user to land on the right service page in two clicks.
Trust signals were embedded at every decision point — a lifetime screen warranty, 20,000+ completed repairs, a 4.7-star rating from 423+ reviews, and a “repair in front of your eyes in 20 minutes” headline that directly addresses the customer’s core fear of losing their device. Pricing transparency was prioritised: starting prices (iPhone from €35, MacBook from €30, PlayStation from €30) are surfaced on the homepage, reducing drop-off before a customer even navigates deeper.
A dedicated B2B section was designed for corporate clients and repair-trade partners, and a “Technician at Home” service page was built to support the at-home visit offering across the wider Athens area.
Technical build
The site runs on a fully custom-built stack with no off-the-shelf CMS overhead, allowing for a lean, fast-loading frontend optimised for mobile — the primary device for a customer in the street with a broken screen. SVG assets are used throughout for logo and iconography, keeping visual fidelity sharp at any resolution without image weight penalties.
Multi-location support is built into the site structure, with dedicated store pages for the Vrilissia and Kifisia branches including local SEO copy targeting surrounding areas (Marousi, Halandri, Agia Paraskevi, Melissia, Nea Erythrea, Ekali, Psychiko). Click-to-call and Viber Chat integrations are implemented as first-class navigation elements — not buried in footers — given the high proportion of mobile users arriving with an immediate service need. A blog section supports ongoing SEO and customer education content.