Graphic design

QShop sits at the intersection of two distinct brand identities: Q’s mobile carrier identity — playful, modern, and youthful, built around simplicity and transparency — and the functional credibility required by a refurbished device shop. The visual design navigates this dual mandate carefully. The Q brand’s characteristic green and dark colour language is carried through into QShop’s identity, maintaining full visual continuity with the myq.gr parent portal so that Q subscribers landing on QShop recognise it immediately as part of their carrier’s ecosystem rather than an unrelated third-party shop.

Typography is clean, confident, and tech-native — the same register as the parent Q brand — with the “ΚΙΟΥ ΣΟΠ” branding playfully transliterating the English brand name into Greek phonetics, a small but effective touch that gives the shop its own character within the ecosystem while reinforcing the Q brand’s voice: self-aware, contemporary, and direct.

Product presentation follows the AK Recycling grading system shared with Celphy.gr — Grade A, B, and C condition clearly defined per device — adapted within QShop’s visual language to align with Q’s brand aesthetic. The device listing cards are clean and information-dense, surfacing model, grade, storage, and price at a glance without requiring the customer to click through to assess value.

Design approach

The strategic context of QShop makes it a particularly interesting design project. Unlike a standalone refurbished phone shop, QShop exists within a carrier relationship — its primary audience is existing Q subscribers who already have a mobile plan and trust the Q brand. This fundamentally changes the trust equation: the site doesn’t need to establish credibility from scratch the way a standalone retailer does. Instead, the design focuses on making the shop feel like a natural extension of what Q already offers, reinforcing the carrier’s positioning as a full mobile ecosystem partner rather than just a SIM card provider.

The 28-point inspection promise and 6-month guarantee are surfaced as headline statements — “ελεγμένα σε 28 σημεία με 6μηνη εγγύηση” — treating quality assurance as the primary value proposition, mirroring the transparency-first philosophy that defines Q’s broader brand communications. The AK Recycling certification is explicitly named on every product page, adding a third-party quality authority that backs up Q’s own promise.

The shop is also surfaced prominently within the Q ecosystem — in the myQ app’s feature list alongside SIM top-ups, the Q community, and referral programmes — making QShop part of the carrier’s value proposition rather than a peripheral add-on. The design had to honour this ecosystem integration, reinforcing that buying a refurbished phone through QShop is a Q experience, not just a transaction on a separate website.

Technical build

QShop was built on WordPress with WooCommerce, deployed as a subdomain of myq.gr — a deliberate architectural choice that embeds the shop within Q’s existing domain authority and allows Q subscribers to navigate between their account portal and the device shop without leaving the Q digital environment. The product catalogue inherits the same grading system and inspection infrastructure as Celphy.gr (operated by AK Recycling), allowing a shared device inventory to be surfaced under different brand identities across both platforms.

Cookie consent is managed with a custom implementation appropriate for the myq.gr domain, and the shop’s support infrastructure routes back into Q’s broader customer service ecosystem — including the Q Bot on Facebook Messenger and the myQ support portal — so that post-purchase questions are handled within Q’s existing support channels rather than requiring a separate helpdesk for the shop. This integration depth reflects the project’s nature as a carrier ecosystem extension rather than a standalone retail build.