Graphic design
LunaPark — “Gifts & More” — is a multi-category gifting and toy retailer covering an unusually broad range: from LEGO and Playmobil to STEM kits, from board games to plexiglass lighting, from school stationery to lifestyle accessories, seasonal gifts, and books in both Greek and English. The visual identity needed to carry the energy and joy of a gift shop without looking juvenile — the customer base spans parents buying for children, adults buying for friends, and students buying school supplies, all through the same storefront.
The logo — updated in 2025 to a new version — combines a warm apple-green and mint palette that communicates freshness, fun, and approachability without defaulting to primary-colour toy-store clichés. The colour system is bright but sophisticated: clean whites and light surfaces allow product imagery to lead, while the brand’s green accent provides consistent identity across category headers, CTAs, and promotional banners. The result feels contemporary and curated — more like a design-conscious gift boutique than a conventional toy shop.
Seasonal campaign graphics — Christmas, Easter (Πασχαλινά), Mother’s Day, Father’s Day, Valentine’s, and back-to-school — were designed as a recurring visual system, maintaining brand coherence across promotions while adapting tone and colour to each occasion. The TikTok presence was factored into the graphic design brief, with product imagery and promotional assets sized and framed for vertical social formats alongside the standard e-commerce web formats.
Design approach
The central UX challenge was the product catalogue’s exceptional breadth. LunaPark covers five major top-level worlds — Παιχνίδια (Toys), Βιβλία (Books), Σχολικά (Stationery & School), Lifestyle & Δώρα (Gifts), and Εποχιακά (Seasonal) — each with deep sub-taxonomies. A customer arriving to buy a spiral notebook and a customer arriving to buy a LEGO set are navigating the same storefront; the architecture had to serve both without either feeling like they’ve landed in the wrong place.
The mega-menu navigation was structured to make all major categories immediately scannable at the first click, reducing the number of steps to product discovery across a catalogue that could otherwise feel overwhelming.
Wishlisting functionality was built in to support the gifting use case — a customer browsing for ideas can save a list and share it, or return to purchase later. The Δωροκάρτα (Gift Card) section acknowledges the occasions-driven nature of the business, offering a digital gift route for customers who want to give but are unsure what to choose.
Technical build
The site was built on WordPress with WooCommerce, using a custom theme to realise the brand’s distinct identity. The WooCommerce setup handles a deep multi-level product taxonomy across five major categories with dozens of sub-categories, product variations, and a dynamic free-shipping threshold calculation that updates live in the cart. Customer accounts, wishlist management, and gift card functionality are all integrated into the standard shopping flow.
GDPR compliance is handled via Complianz, a specialist cookie consent and privacy management plugin — appropriate for a consumer retail site operating under Greek and EU data protection law. Social commerce integrations connect the site to Facebook, Instagram, and TikTok, reflecting the brand’s active presence across all three platforms (2,500+ Instagram followers, TikTok account under @lunaparkgifts). The site operates entirely in Greek, serving its domestic Athens-based customer base with localised copy, product descriptions, and a Greek-language checkout flow.